I enjoyed reading this roundup of three important concepts, Svyatoslav, but I still agree with Michael Porter and Roger Martin - If you're not creating value for end-user clients, you won't have a business for very long, regardless how happy your other stakeholders are.
Yes, you have to create value for those other stakeholder groups, but I would use the analogy of a camera – stakeholders are out there, and you have to take care of them, but only by keeping your focus on customers in ways that work for the business will you be able to sustain and grow your company.
I am familiar with your viewpoint, and I agree that if you're not creating value for your end-user clients, you won't have a business for very long.
But one of the most important lessons I've learned from being a CEO is that you also won't have a business for very long if you're not creating value for your employees, shareholders, business partners – simply because you can't create value for your end-user clients if your partners, employees, and shareholders don't help you.
I enjoyed reading this roundup of three important concepts, Svyatoslav, but I still agree with Michael Porter and Roger Martin - If you're not creating value for end-user clients, you won't have a business for very long, regardless how happy your other stakeholders are.
Yes, you have to create value for those other stakeholder groups, but I would use the analogy of a camera – stakeholders are out there, and you have to take care of them, but only by keeping your focus on customers in ways that work for the business will you be able to sustain and grow your company.
Many thanks for the comment, Michael,
I am familiar with your viewpoint, and I agree that if you're not creating value for your end-user clients, you won't have a business for very long.
But one of the most important lessons I've learned from being a CEO is that you also won't have a business for very long if you're not creating value for your employees, shareholders, business partners – simply because you can't create value for your end-user clients if your partners, employees, and shareholders don't help you.